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保留舊有元素係咪一定好?從球會徽章翻新睇家居設計嘅「忠於歷史 vs 重新想像」

保留舊元素定係全部拆晒?球會徽章翻新俾到家居設計咩啟示?CLAY Interior 客觀分析。

Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy" — CLAY Interior Design
CLAY Interior Design — Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"

最近見到葡萄牙體育會 Sporting CP 嘅徽章翻新,由 Jones Knowles Ritchie 設計,佢哋冇由零開始,而係忠於球會歷史,同時吸引新一代 fans。呢個 case 令我想起好多客人掙扎嘅問題:裝修嗰陣,到底要保留原有嘅舊元素(例如花磚、窗花、木門),定係全部拆晒變現代簡約?

保留唔等於複製,簡化唔等於拋棄

新徽章拎走咗外圍盾牌,直接放返個獅子做主體,連獅子尾巴都改咗做 S 形呼應球會名。室內設計都係同理:你可以保留舊有嘅特徵,但畀佢一個更乾淨嘅現代演繹。例如,保留一組舊式鋁窗花,但重新油深灰色油漆,換上簡約窗簾,已經可以平衡傳統同現代感。

客觀分析:保留原生元素嘅優缺點

舉個例,我哋曾經有個港島舊樓 case,業主好鍾意原本嘅木地板人字鋪,但條木已經爛晒。我哋建議保留鋪法樣式,改用新實木複合板,顏色深少少,結果做出嚟既懷舊又乾淨。呢個就係「忠於 legacy,但重新想像」嘅做法。

如果你正面對類似的設計兩難,歡迎與我們聊聊你的想法。

Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy" — 靈感參考圖片 1
Image source: 設計部落格 — Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"
Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy" — 靈感參考圖片 2
Image source: 設計部落格 — Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"
Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy" — 靈感參考圖片 3
Image source: 設計部落格 — Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"
Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy" — 靈感參考圖片 4
Image source: 設計部落格 — Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"
Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy" — 靈感參考圖片 5
Image source: 設計部落格 — Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"

 

靈感來源:設計部落格 — Sporting CP unveils 1940s-informed rebrand that “stays faithful to the club’s legacy” by Tom Ravenscroft

原文連結:https://www.dezeen.com/2026/07/06/sporting-cp-club-badge-logo-rebrand/

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